Twittairport (part 9): May Ranking – Analyzing the Twitter accounts of 601 airports

601 accounts of regional and international airports are now on our Twittairport list. This enables us to report the development of these airports and monthly statistic changes. The following tables show the key indicators followers, friends and status by end of May 2013.

Top 10 airports with the most followers on Twitter

Top 10 Airports with the most followers on Twitter

London Heathrow (IATA code: LHR, Twitter screen name: @HeathrowAirport, their Twitter philosophy) is still the airport with the most followers on Twitter. This number is already 8.96% of total airport followers. Significant is that at least five out of ten airports are British sites. It is a share of 20.82%. The share slightly decreased in May. This is due to another portion of 55 new accounts.

London Heathrow got the most new followers in May followed by Gatwick

Top 10 Airports with the most followers - delta

London’s second airport Gatwick (IATA code: LGW, Twitter screen name: @Gatwick_Airport) took a noticeable jump from 5th to 2nd place. They got last month 4,038 new followers (a plus of 6.31%). The marginal growth was1,203 more new followers than in April.

Also Dublin (IATA code: DUB, Twitter screen name: @DublinAirport) made a small jump. This account went from Rank 10 to rank 6.

Top 10 airports with the most friends on Twitter

Top 10 Airports with the most friends

Same than in the month before. The Twitter user @HeathrowAirport is the most linked airport on Twitter! In May they followed 147,976 accounts (101 friends less than in previous month). These are 29.97% of all total airport friends. The second airport is Manchester (IATA code: MAN, Twitter screen name: @manairport), which counted “only” 66,244 friends.

@manairport became friend in May with most Twitter users

Top 10 Airports with the most friends - delta

MAN could add 3,839 more Twitter users to their number of following. At Manchester Airport the passengers can get flight information by Twitter. They simply have to send a direct message starting with flight number etc. Ergo, it is neccessary that the passenger and the airport are following each other.

Manchester and sometimes London Heathrow are the only ones that grow in the four digit range. The other airports are in the top list, followed just a few hundred friends more than last month.

The Indian Aranmula airport (Twitter screen name: @AranmulaAirport) currently exists only on the drawing board. Your Twitter account is followed by 392 Twitter users. The airport, however, follows 821 tweeters. However, only 108 tweets were posted. The new project certainly needs a few more years to full operation. Nevertheless, a Twitter account can help to inform about the project and capture opinions about it.

Top 10 airports with the most public statuses on Twitter

Top 10 Airports with the most statuses

Frankfurt Airport (IATA code: FRA, Twitter screen name: @Airport_FRA) lost its pole position of Top Twitter poster ever. @Airport_FRA released in total 41,345 statuses. With 8,323 followers FRA ranked at Number 43. The new number one is @aeropuertozulia, the official account of the Zulia (Venezuela) State Airports Black Gold, St Barbara and mainly the international airport La Chinita (IATA code: MAR). Till today they posted 48,152 tweets. In general they are tweeting arrival and departure information. This account is new in our Twittairport list, so that we are not able currently to conclude on changes to previous month.

In May Airport_FRA is again the busiest Twitter poster

Top 10 Airports with the most statuses - delta

Frankfurt Airport was in May 2013 the busiest Twitter poster with 1,630 public statuses. Airport_FRA published a lot of greetings and gave information about shops and events. @Airport_FRA had only 577 friends. Therefore their amount of monthly statuses is signicant for public conversation. Going through their timeline one could see quite a lot of replies.

Toulouse (IATA code: TLS, Twitter screen name: @ToulouseAirport) was going to rush into the Top 10 of the most busiest Tweeters in May. With 20 tweets per day, the finished the current month with 607 new tweets.

More information?

As far you would like to know a bit more about the data or if you would like to ask for the entire list of airports, please leave us a comment or send an e-mail to sven@solterbeck.net.

“Floral Hall – The Do-it-yourself parser for type-b messages” is back online

After a server migration our micro site and demo application about “Floral Hall – The Do-it-yourself parser for type-b messages” is back online.

Our product, the Message Parser Toolkit (Version “Floral Hall”), enables an airport to interpret automatically operational messages like Load Message (LDM), Movement (MVT), Passenger Transfer Message (PTM) or the list of inbound transfer passengers. Instead of cooking down the appropriate figures by a black box, “Floral Hall” provides XML formated Regular Expressions. These technologies are well-known in the IT world. It is up to the airport to maintain the way of how to get the data. Airline customers and the airport can find so a mutual understanding on the information, on which billing and planning will later be relying on. The precious know-how of interpreting messages remains at the airport.

“Gruga – The Social Media Presentation application” is back online

After a server migration our micro site about “Gruga – The Social Media Presentation application” is back online.

Sven did talk 2011 at World Routes, the airport and airline conference, about “How can companies sceptical of social media see the benefits and how should they use it to their benefit?”. His presentation can be downloaded here.

This presentation was a premiere. While he presented, Sven has posted his theses simultaneously in Twitter – in one single shot. The Social Media Presenter (Version “Gruga”) is developed by solterbeck.net and enables a speaker to show his presentation on one hand and to tweet content or pictures on the other hand. It shall be part of an “Unified Publishing” suite, we are currently working on. Concerning Database and Entity Framework migration see here.

Hints on Upgrading an ASP.NET MVC 3 Project to ASP.NET MVC 4

For a few days Microsoft’s ASP.net MVC 4 is finally out. According to the vendor’s official website, “ASP.NET MVC 4 includes ASP.NET Web API, a new framework for creating HTTP services that can reach a broad range of clients including browsers and mobile devices. ASP.NET Web API is also an ideal platform for building RESTful services…The template that is used to create new ASP.NET MVC 4 projects has been updated to create a more modern-looking website.”

“ASP.NET MVC 4 can be installed side by side with ASP.NET MVC 3 on the same computer, which gives you flexibility in choosing when to upgrade an ASP.NET MVC 3 application to ASP.NET MVC 4.” Microsoft is saying, that “the simplest way to upgrade is to create a new ASP.NET MVC 4 project and copy all the views, controllers, code, and content files from the existing MVC 3 project to the new project and then to update the assembly references in the new project to match any non-MVC template included assembiles you are using.”

Nandeep Makwana is giving a more focussed hint on how MVC 3 websites can be migrated to MVC 4. After I followed this strictly I was successful. Thanks Nandeep.

At the end don’t forget to complete the necessary work on your IIS (in German language) and to set “Copy Local” to true for Reference “System.Web.WebPages”.

Blueprint: Social Inflight Networking

Under the title “blueprint” we would like to introduce concepts for IT or applications in aviation. The whole thing is a mind game and aims to stimulate debate.

We start this series with a blueprint on social networking of passengers during a flight.

While Digital Natives are taking their seat in the cabin

I would describe myself as quite Digital Native. I think it’s wonderful how the Internet brings together the people of this world. How easy communication has become. How easy is it, now retrieve information about all aspects of life on the web.

Still, I love to travel. Mostly these are business trips to other continents and countries. The Internet allows me to stay here in my “global village” but to take my social network on the trip. Only as long as I’m sitting in an airplane, I have to leave the “global village”. Without not be alone, because I have other passengers started this journey for hours. We all form a “social network for time” : From row one to 38.

Blueprint for Social Inflight Networks: Wall

While I am commencing a tedious conversation with my “seatmate”, perhaps another guy is sitting at # 23 Delta, who shares my preferences for running. By the way, he knows a great running route through a park northwest of Kuala Lumpur.

Jakob from row 38 is bored: “Is there someone who has the desire for a chess match?” 12 Alpha is a specialist in SAP investment controlling, he works for the XY Airways: There was this problem the other day at our airport … ! 17 Bravo would like to know what current events will soon take place in the Malaysian capital. At home for the research simply was no more time. At the end of the flight the same three people in the industry operate find themselves linked in their social network.

Utopia? No, the tools, like Facebook, for example, already exist. Complex and expensive are the connections to the Internet and the airplane’s internal wireless networking, or provide these tools in the in-flight entertainment equipment. First carriers started already to make “Social Inflight Networking” real like Shashank Nigam (Simpliflying) has demonstrated “@ 35,000ft”. GogoInflight is one of the providers, who has helped airlines like Air Canada, Virgin America or Delta to improve their services.

So the technology is somehow available, but what is about the applications and the use cases?

One could imagine the airline creates a group for the respective flight (eg, XY 123, FRA – KUL, Sept. 9, 2010) in Facebook. Each passenger can connect with this group and leave his comments on the “wall”: “The Tuscany pasta was great, plus smooth Chianti. Make my day.” Anyone who wants can also send his message via “Share with Twitter ” to his followers in the “global village”.

On top one can add new connections with other passengers as followers or “friends” in Twitter, Facebook, Xing and so on.

Imagine the marketing response for the airline

In the “info” tab the airline can leave information about the onboard meals, services, shopping offers, descriptions for filling out the immigration form and so on.

Blueprint for Social Inflight Networks: Info tab

Homeward travelers can leave their digital photos in the “media gallery”. In the end, virtually all the seats move closer together without having met the knees. On the right side might be enough space for advertising or third party information.

Blueprint for Social Inflight Networks: Media tab

On another occasion, digital natives appreciate to tell “on air” about an event and to exchange their comments. The inflight experience is still largely taboo: Make it virtually to share with others. The technologies of the “social networks” can take the today’s hurdles.

Picture credits: Blueprint of “inflightbook” © Sven Solterbeck, 2010.

Twittairport: Der Hahn zwitschert!

In unserer neuen Serie informieren wir über die Twitter-Nutzung einzelner Flughäfen. Wir nehmen die Strategien und die Struktur des jeweiligen Netzwerkes kritisch unter die Lupe. Twitter ist die ideale Plattform für schnellen und gezielten Dialog innerhalb eines Netzwerkes, dass von seinen Nutzern frei aufgebaut werden kann. Rund 200 Flughäfen nutzen bereits diesen Onlinedienst. Einer davon ist der rheinland-pfälzische Flughafen Frankfurt Hahn, mit dem wir auch unsere “Twittairport”-Serie starten.

Was ist bei Twitter los?

Hahn - Abfertigung (C) Bildarchiv Frankfurt Hahn Airport

Twitter ist der ursprünglichen Intention nach eine ideale Plattform – auf die Schnelle – für “Social Networking”. Bei diesem Onlinedienst dreht sich alles um die Frage: “Was ist los?”. Die Herausforderung für den Nutzer besteht darin, die eigenen Botschaften (Bei Twitter heißen diese “Tweets”.) in 140 Zeichen zu verpacken. Die Nutzer schlüpfen bei diesem ganzen “Zirkus” in zwei Rollen: Following (auf gut deutsch: “Wessen Botschaften abonniere ich?”) oder Follower (“Wer abonniert meine Botschaften?”). Ganz wichtig bei Twitter ist die Suchfunktion: Hier können beliebige Beiträge nach Stichworten gesucht und zusammengestellt werden. Selbst Google schaut regelmäßig bei Twitter vorbei, so dass es passieren kann, dass Verweise auf eigene Tweets irgendwann im Suchergebnis bei Google auftauchen. Ziel des ganzen ist es, permanent den Kontakt zu anderen Menschen zu halten. Und wenn einem der Follower der eigene Beitrag gefällt, so kann er diesen Tweet bequem an seine Follower weiterleiten: Bei Twitter sagt man “retweeten” dazu. So kommt es, dass über die Suchfunktionen oder eben jene Retweets neue Abonnenten hinzukommen. Das Netzwerk wächst.

Was als “Chat unter Freunden” (Was machst du? Wo bist du gerade?) begonnen hat, entwickelt sich zu einem Marketingkanal für Unternehmen. Die kanadische Beratungsfirma Airgate zählte im März rund zweihundert Airports weltweit, die im Twitter-Netzwerk vertreten sind. Vergleicht man die Angebote so ergeben sich vier Nutzungsstrategien:

  • Dialog: Airports reagieren auf relevante Tweets und geben Antwort oder regen zum Dialog an.
  • Empfehlungen: Airports geben Flug- oder Reiseempfehlungen ihrer Partnerunternehmen weiter oder betreiben Destinationsmarketing.
  • Nachdienst: Airports informieren über aktuelle Unternehmens- oder Marktentwicklungen.
  • Prozesssteuerung: Airports senden aktuelle Fluginformationen als Antwort auf strukturierte Twitteranfragen.

Frankfurt Hahn Airport: Der Hahn zwitschert!

Seit Mai 2010 veröffentlichte ein namentlich genanntes Redaktionsteam unter dem Twitter-Namen “@hahnairport” knapp 330 Tweets (Stand Ende August 2010). Die Autoren nutzen Twitter hauptsächlich für den Dialog mit anderen Benutzern. Dabei wählen sie eine persönliche und verbindliche Ansprache. Der Leser spürt sofort den direkten Draht zum Unternehmen. Ohne Umschweife folgen die Antworten “vom Hahn”. Die Kommunikationssprache ist überwiegend Deutsch.

Der Airport nutzt die Plattform außerdem für sein spürbares Engagement gegen die vom Bund geplante Luftverkehrsabgabe. Im Netzwerk haben sich Verbündete gefunden mit HHN (so der Kode der internationalen Airline-Vereinigung IATA für den Frankfurt Hahn Airport) an der Spitze. Angesicht der aktuellen Debatte treten die übrigen Themen rund um das Unternehmen, wie Ausschreibungen, Verweise auf TV-Berichte oder prominente Gäste etwas in den Hintergrund.

@hahnairport ist in 21 Twitter-Listen vertreten und weitere 170 Benutzer verfolgen die Beiträge des Flughafens. Diese Follower kommen aus den Bereichen Reisebranche, Fluggäste, Airports, Airlines sowie aus der regionalen Wirtschaft und Politik. Gemessen an gleichgroßen oder sogar kleineren Airports wie Nürnberg (@airportnue mit >800 Follower) oder Dortmund (@DortmundAirport mit >630 Follower) ist das Verfolgerpotential von Hahn noch ausbaufähig.

Der Flughafen selbst folgt knapp 110 Twitter-Nutzern, darunter in HHN beheimatete Airlines, Reise- und Airportpartner sowie Vertreter aus Politik, Presse und Sport.

Im August 2010 sind rund 80 Beiträge veröffentlicht worden, das sind durchschnittlich 5 Tweets pro Werktag. Auf der Unternehmenswebseite befindet sich kein Hinweis auf das Twitter-Konto.

Positiv:

  • Persönliche Ansprache.
  • Zeitnaher Dialog.

Anregungen:

  • Reisemarkt verstärken durch Tweets mit Flug- oder Reiseangeboten und durch Beiträge über aktuelle Hinweise zu den Destinationen des Flughafens.
  • Möglichkeit bieten, den abreisenden Passagier mit gezielten Informationen über aktuelle Flugzeiten, Parkplatz- oder Verkehrssituation oder Anreisemöglichkeiten “zu begleiten”.
  • Auch auf der Webseite um Follower werben.

Bildnachweis: Abfertigung am Frankfurt Hahn Airport. (C) Bildarchiv des Unternehmens, 2010.