Each month Solterbeck.net releases analysis about the share of interaction (replies and retweets) in the total number of tweets. In comparison to the total number of airports’ posts one can see how responsive their twitter service is. One airport might act more like a storyteller or like a proactive advisor. Other airports want to share the passengers’ moments with the social crowd and retweet other tweets.
Our web application Twittairport considers more than 880 airport Twitter handles. The accounts cover more than 5.8 million followers, 660 thousand friends and 77 thousand tweets every month.
Out of this Twittairport list there are now only three accounts @LCYFlightInfo (London City Airport), @DXBUpdates (Dubai Airports) and for a few weeks @MELflights (Melbourne Airport) with almost 100% reply share and interaction share. These three accounts are powered by Biztweet. This software is a product by the Irish start-up TIC.
“The BizTweet software solves the time-consuming problem for airports that is ‘social media.’ Innovatively, it uses real-time flight data from an airport’s operational systems and artificial intelligence (AI) to determine the content of each tweet, ensuring that every message is relevant to the consumer. By using Twitter’s real-time capabilities, TIC delivers the right, data-driven messages at the right time”, TIC’s CEO Paul Brugger wrote recently in a press release on the launch of Biztweet at Melbourne Airport.
BizTweet “went live in March, will assist passengers by providing them with operational flight information, including flight times, gate numbers and exclusive commercial messages sent directly to their mobile device. For passengers, the process is simple, and there are two ways you can register to receive the information: First of all, you can go to the Melbourne Airport website, find your flight on the arrival/departure pages, click on the Twitter icon and enter your Twitter handle. Alternatively, on the day of your flight, you can tweet @MELFlights with your flight number (i.e. @MELFlights AA123). Once you’ve registered, you’ll receive real-time updates as the flight progresses.”
Making passengers happy and well informed is one side. The other side is, that an airport will get as well an enormous data base, telling you a bit more on the departing passengers. Paul Brugger gave us an example: “For instance the 31 Mar was @MELflights busiest day with 208 tweets. @LCYFlightInfo sent 567 tweets on the same day. The most influential user of the service in Melbourne has some 1.11M followers. The most frequent users have been boarding Qantas flights followed by Jetstar.”