As a basis for our comprehensive analysis we have compiled twoTwitter lists of 546 regional and international airports. So we are able to report the development of these airports and by analyzing the most important monthly statistic changes. The following tables show the key indicators followers, friends and status by end of April 2013.
Top 10 airports with the most followers on Twitter
London Heathrow (IATA code: LHR, Twitter screen name: @HeathrowAirport, their Twitter philosophy) is still the airport with the most followers on Twitter. This number is already 9.27% (see Footnote*) of total airport followers. Significant is that at least five out of ten airports are British sites. It is a share of 23.54%.
Maiquetia Airport got the most new followers in April followed by BostonLogan
Venezuela’s Maiquetia Airport (IATA code: CCS, Twitterscreen name: @SVMI) had as to end of April 39,808 followers. They ranked at No. 4 of all 546 airports. They got last month 4,015 new followers (a plus of 11.22%). But the marginal growth turned negative with 1,315 less new followers than in March.
Logan International Airport (IATA code: BOS, Twitter screen name: @BostonLogan) became top with an increase of 3,265 more new followers in comparison to March. Usually this account didn’t got more than a few hundreds per month. We would assume, that the forthcoming marathon event or the tragic terror bombings did have had an impact for Twitterati following BostonLogan. Another untypical increase the airport got in February.
Top 10 airports with the most friends on Twitter
Same than in the month before. The Twitter user @HeathrowAirport is the most linked airport on Twitter! In April they had 148,077 friends (an increase of 734 friends than in previous month). These are 31,88% of all total airport friends. The second airport is Manchester (IATA code: MAN, Twitter screen name: @manairport), which counted “only” 62,405 friends.
@manairport became friend in April with most Twitter users
Apparently @HeathrowAirport followed in the past each new Twitter follower. In April the number of new followers did face only 734 new friends. @manairport headed the Top Airports List of Change of Friends. Every third following in April’s Twittairport World was made by Manchester Airport. But with in 62,405 friends they did have had less than half of LHR’s share.
At Manchester Airport the passengers can get flight information by Twitter. They simply have to send a direct message starting with flight number etc. Ergo, it is neccessary that the passenger and the airport are following each other.
Japan’s Chubu Centrair International Airport (IATA code: NGO, Twitter screen name: @centrairairport) went into our Top 10 list because of the fact, that in the last month they only dropped friends. In April they started to follow new Twitterati.
Top 10 airports with the most public statuses on Twitter
Frankfurt Airport is still heading the list of statuses in April. @Airport_FRA released in total 39,715 statuses. With 7,699 followers FRA ranked at Number 42. The target groups for their statuses are passengers and visitors. The guys from Frankfurt are continously busy day by day. The average number Tweets per day is 48 – 16 more than the second in the list: Depati Amir Airport (IATA code: PGK, Twitter screen name: @PGK_AP2).
BTW PGK is one of the threeIndonesian airports, which were amongst the Top 10 – the other two: Sultan Thaha Airport (IATA code: DJB, Twitter screen name: @DJB_AP2), Sam Ratulangi International Airport (IATA code: MDC, Twitter screen name: @mdc_ap1). But since November 2012 latter, @mdc_ap1, isn’t active on Twitter.
In April Airport_FRA is again the busiest Twitter poster
Frankfurt Airport (IATA: FRA, Twitter screen name: @Airport_FRA) was in April 2013 the busiest Twitter poster with 1,437 public statuses. Airport_FRA published a lot of greetings and gave information about shops and events. @Airport_FRA had only 538 friends. Therefore their amount of monthly statuses is signicant for public conversation. Going through their timeline one could see quite a lot of replies.
As far you would like to know a bit more about the data or if you would like to ask for the entire list of airports, please leave us a comment or send an e-mail to email@example.com.
* Footnote: In April we changed the formula of calculating “Percentage Change”:= Absolute Change/previous month’s volume * 100.